Extra Strength REV Energy Gum, available in both Spearmint and Polar Mint flavors, is the first product of its type to successfully combine great taste with a functional level of caffeine in every piece. Each piece of Extra Strength REV Energy Gum contains 100 milligrams of caffeine, roughly the equivalent of a double shot of espresso.
Extra Strength REV Energy Gum delivers on all of the key benefits today’s consumer is looking for:
- Value add innovation
- Better for you (sugar free) products
- Better value (Each pack contains six servings, equal to six eight-ounce energy drinks at a fraction of the cost.)
- Convenience (REV is considerably easier to cary than six energy drinks.)
Extra Strength REV Energy Gum is bringing significant growth and upsell to a declining gum category while also giving functional gum a reason to be moved to the front counter as REV is best sold directly adjacent to functional energy shots like 5-Hour. Consumers know where to find their usual on-the-go energy products and are excited to see a new product like REV moving into that space, providing them a new alternative with strong value and brand presence.
REV is for the on-the-go individual who needs energy throughout the day and wants to be able to take their energy anywhere, from the morning commute, to the office, to the gym without the need for refrigeration and without taking up space in their bag.
REV is seeing strong weekly dollar sales per store selling that outpace traditional gum as well as existing on-the-go energy solutions like energy shots.
