Frito-Lay released three new limited-edition Lay’s products inspired by FIFA World Cup teams, including Lay’s Adobadas. Lay’s Adobadas combines chili, tomato and lime, embodying the vibrant Latino dish. It is available in 7.75-ounce bags for $4.59 and 2.625-ounce bags for $2.29 in retailers nationwide and online.

In addition to the fresh new flavors, fans across North America can purchase specially marked Frito-Lay products and scan the QR code to join the Pass the Ball Challenge for a chance to win a trip to the FIFA World Cup 2022 final, plus soccer-inspired merch.

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