Body Armor Lyte Sports Drink — Kiwi Strawberry — was released on Mar. 1, 2022 with a suggested retail price of $1.25 for one 16-ounce bottle. Body Armor Lyte is a premium, better-for-you sports drink that has no sugar added, no artificial sweeteners, only 20 calories per bottle and includes potassium-packed electrolytes, antioxidants and B vitamins.
In direct response to a growing demand from calorie-conscious consumers for a healthier low-calorie/low-sugar sports drink, Body Armor expanded its portfolio and created Body Armor Lyte Sports Drink in 2017. Unlike other leading sports drinks and low-calorie/low-sugar beverages out on the market today that use artificial sweeteners and colors/dyes (such as Red 40 and Yellow 5) as main ingredients — Body Armor Lyte is made with only natural flavors and colors and uses only natural sweeteners from pure cane sugar, stevia and erythritol.
Body Armor Lyte also has more than three times more potassium-packed electrolytes than other leading sports drinks. The electrolytes found in Lyte are derived from potassium and not sodium which help aid in cramping prevention and support the body during exercise.
The coconut water in Body Armor Lyte provides hydration benefits which helps improve sports performance. Body Armor Lyte contains 100% RDI of antioxidants of A, C and E and 200% RDI of vitamins B3, B5, B6, B9 and B12 (which provide metabolic support). Body Armor Lyte is also vegan, gluten free, certified kosher, soy free and non-GMO.
Lyte’s latest innovations — Kiwi Strawberry, Orange Clementine, Watermelon and Tropical Coconut — were all trending flavors amongst latest consumer data polls, showcasing that Body Armor continues to be a pioneer in flavor innovation. Body Armor Lyte is currently available in stores nationwide and online via Amazon, in 16-ounce and 28-ounce bottles and eight-packs.
