Celsius Holdings Inc., maker of CELSIUS drinks, announced that Target, GNC and 7-Eleven stores, along with Military Exchanges worldwide and top-tier fitness distributors and retailers nationwide, including Gold’s Gym corporate locations, will now sell CELSIUS Sparkling Kiwi Guava, the newest flavor from its Originals line. The addition of the new SKU in these locations shows the continued growth of CELSIUS’ proven functional beverages and the demand for healthier energy drinks offering vitamins and carbonation without the sugar and calories found in traditional energy drinks. 7-Eleven, which initially authorized the new SKU—making it available for franchisees and national corporate stores—will carry Sparkling Kiwi Guava in its cold vault, energy drink set, adjacent to four other authorized CELSIUS Original SKUs and two authorized CELSIUS HEAT SKUs, the 16-ounce version with added caffeine and L-Citrulline. The Kiwi Guava SKU was created to proactively target the fast-growing Hispanic Millennial market segment.
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